Wednesday, 27 March 2013

Evaluation Question 3

 In order for us to do our audience feedback we used many different resources to
 get feedback from a range if audiences. We used survey monkey,wordle,vox pops and youtube to name a few. All of these resources are easy and quick to use in order to get the right results. Getting good audience feedback was crucial in order for us to develop ideas for our music video and to know what we need to do for the music video to fit a specific audience. This audience being fans of electronic songs, mainly people aged 16-25.

Survey Monkey
This resource was used because of the easy nature of making and sending a survey out to people. In order to make a survey using survey monkey you need to add questions that will answer the questions you need answered in order to help you adapt ideas for you video. At the start of this media assignment we used survey monkey to find out what people like in music videos, what their favorite music video is, what music they like etc.
Here are screengrabs of a survey I made for my audience feedback:








Vox Pops
Vox Pops are used in order to obtain audience feedback. They interview focus groups and questions are asnwered that inform us of what they like about something etc. We created a Vox Pops in order to obtain information like this. We asked questions like, "whats your favourite music video", "how often do you watch music videos" to name a few. With a good Vox Pops video you can really get a lot out of them, they are easy and effective to use and throughout the planning stage of making our music video we used one. It is a resource that allows particular groups of people to express their opinions on topics. Using Vox Pops was effective when we were obtaining audience feedback as it was easy and clear to see what people liked etc.

YouTube
This resource was used during the audience research, by getting people to watch our video on YouTube then commenting on the finished product. YouTube is a good resource as it is accessible to a wide range of audiences and in turn will give us a wide range of responses which helps with audience feedback.

Wordle
Wordle's are used to create word clouds which can be used to show what people think of say a video, or what a particular subject made them feel. Throughout our media assignment we used this resource in order to get some audience feedback on our music video. Wordle is an effective resource to use to help with our audience feedback, it is easy to read and obtain responses in order for you to benefit from the results.

Here is a wordle of the feedback from people who watched our music video. It shows what people thought were the best bits and what they thought went well in the video. Audience feedback is crucial when you've created a video as it lets you know what could be improved etc.  As you can see on this Wordle the word "Good" is the biggest which shows that many people thought that was the best way to describe our video. This could influence us in improving the video to make words like "fantastic" and "awesome" come up bigger.







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