Screen Grab-survey monkey

initial research into artist/ target audience

The target audience of our music video would be young people.

Presenting the research

1. Album art/magazine advert deconstruction create a mind map with the album cover in the center and your deconstruction notes around the outside.

2. create a PowerPoint presentation analyzing a whole Digipak in detail.

3. Digipak/Magazine advert commentary record your self analyzing a Digipak or an advert.

Album cover analysis-The Beatles

This is the album cover for the Beatles album "Abbey Road". It is a very good album cover as it shows the Beatles crossing the road, which is in fact the Abbey Road zebra crossing.

What goes on a Magazine advert

There are many things that you would find on a magazine advert these are:
Name of artist and album
Date of release
Where it is available to purchase
Record company information
Quotes/Reviews

What goes on a Digipak

There are numerous conventions of a digipak. It contains information that will make you want to buy the CD

Digipak conventions:

Name of Artist and Album 

Track list 

Barcode 

Record company logo/information

Disk impression & separate disc design.

6 Panels 

Spine- with the name of artist/album. 

Image of the artist is not compulsory on the outside but a good idea to have on the inside

Detailed research into artist

I have taken time to do detailed research into the artist we are using, throughout music magazines, NME.com, and the artists official websites. There was an interview done by Paul Morley, in which he asked questions about the artist. It included why he has the name, what type of artist he regards himself as, where his ideas arose from and why he got into the music industry. This particular interview is effective for us as it gives us a rough outline of the artist.

Here is the link for the interview:
http://www.guardian.co.uk/music/video/2010/feb/19/paul-morley-scroobius-pip-rap

Initial Ideas Brainstorm

This a brainstorm of our initial ideas for the music promo video.

Chosen Artist profile- Scroobius Pip

Scroobius Pip

He is an artist that is signed to the record label speech development. The record label by Pip and has signed several other artists. He is an electronic/hip hop artist.

lip synching practice- Thou shalt always kill

After doing the preliminary task for lip synching we wanted to practice the lip synching to get an idea of how well it was possible for me to do it. We placed the lyrics away from the camera and I sang the song as best I could which helped give us a rough idea of how its going to go in the real thing.

copy right law

The copyright law is a law whereby you can't use products etc which have been copyrighted. For example for our music video we cannot use music that is copyrighted.

Emil Nava- Case Study

Emil Nava began his career as a runner, this is a person that would take various video to multiple studios to have them looked at. He then began to work at blink productions and from their began to work free lance for OB management.
After working as a runner he graduated to assistant director (A.D) where he would manage the video shoots. He went on to sign to academy, which is the biggest music video production company, then worked for believe the eyes and now mainly works for pulse.
He has made videos for artists such as Ed Sheeran and Paloma Faith. From his work on music videos he was hired to do adverts for hair dye.

Ed Sheeran-You need me I don't need you

One of Ed Sheeran's first music videos was directed by Emil Nava. This video cost £35,000 to film. His video did not include Ed which was seen by most people as weird. He wasn't included because Nava didn't like his image at that particular time. This led to getting someone else to sign the lyrics to the song as they were too fast to get someone to lip synch.








Ed Sheeran- Lego House

Paloma Faith- 30 Minute Love Affair














Jessie J- Do it like a dude

Preliminary task video- Don't go breaking my heart

Scroobius pip vs Dan le sac- Thou shalt always kill lyrics

Thou shalt not steal if there is direct victim.

Thou shalt not worship pop idols or follow lost prophets.Thou shalt not take the names of Johnny Cash, Joe Strummer, Johnny Hartman, Desmond Decker, Jim Morrison, Jimi Hendrix or Syd Barret in vain.Thou shalt not think that any male over the age of 30 that plays with a child that is not their own is a peadophile... Some people are just nice.Thou shalt not read NME.Thou shalt not stop liking a band just because they've become popular.Thou shalt not question Stephen Fry.Thou shalt not judge a book by it's cover.Thou shalt not judge Lethal Weapon by Danny Glover.Thou shalt not buy Coca-Cola products. Thou shalt not buy Nestle products.Thou shalt not go into the woods with your boyfriend's best friend, take drugs and cheat on him.Thou shalt not fall in love so easily.Thou shalt not use poetry, art or music to get into girls' pants. Use it to get into their heads.Thou shalt not watch Hollyokes.Thou shalt not attend an open mic and leave before it's done just because you've finished your shitty little poem or song you self-righteous prick.Thou shalt not return to the same club or bar week in, week out just 'cause you once saw a girl there that you fancied but you're never gonna fucking talk to.Thou shalt not put musicians and recording artists on ridiculous pedestals no matter how great they are or were.The Beatles... Were just a band.Led Zepplin... Just a band.The Beach Boys... Just a band.The Sex Pistols... Just a band.The Clash... Just a band.Crass... Just a band.Minor Threat... Just a band.The Cure... Just a band.The Smiths... Just a band.Nirvana... Just a band.The Pixies... Just a band.Oasis... Just a band.Radiohead... Just a band.Bloc Party... Just a band.The Arctic Monkeys... Just a band.The Next Big Thing.. JUST A BAND.
Thou shalt give equal worth to tragedies that occur in non-english speaking countries as to those that occur in english speaking countries.Thou shalt remember that guns, bitches and bling were never part of the four elements and never will be.Thou shalt not make repetitive generic music, thou shalt not make repetitive generic music, thou shalt not make repetitive generic music, thou shalt not make repetitive generic music.
Thou shalt not pimp my ride.Thou shalt not scream if you wanna go faster.Thou shalt not move to the sound of the wickedness.Thou shalt not make some noise for Detroit.When I say "Hey" thou shalt not say "Ho".When I say "Hip" thou shalt not say "Hop".When I say, he say, she say, we say, make some noise... kill me.Thou shalt not quote me happy.Thou shalt not shake it like a polaroid picture.Thou shalt not wish you girlfriend was a freak like me.Thou shalt spell the word "Pheonix" P-H-E-O-N-I-X not P-H-O-E-N-I-X, regardless of what the Oxford English Dictionary tells you.Thou shalt not express your shock at the fact that Sharon got off with Bradley at the club last night by saying "Is it".
Thou shalt think for yourselves.
And thou shalt always... Thou shalt always kill! 

OB management

OB management is a company that works as an agent for music directors. They get contracts from artists and they assign directors to make the videos fro them.

They have three main aims. These are:

1. to work with record labels and production companies
2. to match directors with artists.
3. And to nurture talent.

Case Study-Jamie Thraves

 Director Jamie Thraves made short films at University, he used an award-winning short film as a "calling card" to get a "foot in the door" with the video production company factory films. Began by shooting three very low music videos which cost about £5,000 each.

This is how the process works, a "commissioner" from a record label sends a track to 5-10 directors. The directors then each submit a treatment, this stage is unpaid. The director who has submitted the "best" treatment is then commissioned to make the video. only then will the director be paid the money.

As can be seen for many directors in the businesses it is a precarious existence when their livelihood is essentially dependent on each commission. Jamie Thraves submitted treatments for his 2 best known videos and each was accepted.

Radiohead- Just

£100,000 budget

Shot in three days

Coldplay- The Scientist

This music promo video had a £100,000 budget to be produced. The video was shot in just three days making it a very successful video. He used one line of the song to base the video on.

Looking for songs

we spent a lesson looking for non-copyright/un signed music, for our music video. we had a look at a few and have started to have some sort of success. we have narrowed the search down to 2 songs by Scroobius Pip, whom we have been given permission by. we just have to decide which one we can be successful with, and then get started on the planning then the filming.

Music Promo Video

Purpose of a music promo video:
promote the artist- a good music video will help get more people viewing their videos and listening to their songs
change the image of the artist- a successful music video can make the artist stand out and become a very popular and successful individual
help the album to sell- music videos will help sell the songs as the general public will watch the videos, like the song, then go out and purchase the song