Detailed research into artist

I have taken time to do detailed research into the artist we are using, throughout music magazines, NME.com, and the artists official websites. There was an interview done by Paul Morley, in which he asked questions about the artist. It included why he has the name, what type of artist he regards himself as, where his ideas arose from and why he got into the music industry. This particular interview is effective for us as it gives us a rough outline of the artist.

Here is the link for the interview:
http://www.guardian.co.uk/music/video/2010/feb/19/paul-morley-scroobius-pip-rap