Finished music promo video

Here is the finished version of our music promo video:

Final Digipak

This is the final Digipak to go with our magazine advert and music video.

Magazine Advert

This is the magazine advert to go with our digipak and music video.

Evaluation Question 1

In this question I am going to be discussing the ways in which our media product uses, develops and challenges forms and conventions of real media products.

The conventions of a music video are:
Lip syncing
Good costume and setting
Lighting
.

Locations of our music Video:
Park
School
Art rooms

The name of the artist and song appears at the beginning and end of the video. This is important as you need this to realise the artist and the name of the song.
Here is an example of this:

Here is the example of it on our music video:

Editing
Our music video is very effective as it uses many aspects of popular music videos. The editing within the video is very effective it goes with the overall beat of the song and makes the video stand out brilliantly. A music video with good editing is crucial, with good editing the song will flow and the viewer will not get bored of the music video. In reflection I feel that our finished video uses editing effectively and makes the song exciting to watch.Our group like listening to music and one of the members chose a song that he liked listening to and we subsequently used the song for our music video.

Locations
The locations in which we filmed are an effective aspect of the video, there are very little locations but we believe that using very little locations were good enough to be used. In many popular music videos the location  can determine whether or not the video is good. Depending on the genre of the song this would most likely determine what type of locations  will be used. Our music video couldn't have used better locations than we did I believe. In this aspect our music video can be seen to be using the conventions of a music video as an appropriate source of locations had been used.

Costume
In all music videos the costume used is always the aspect that is most effective. To have a good music video the costumes used within it have to fit the genre of music and the artist itself. For example Christina Aguilera's video "Dirrty" helped change her image. She was formally of the Mickey Mouse club, but through this video she was portrayed as a promiscuous and saucy woman. This video was the cause of a lot of controversy due to the fact that she was in the Mickey Mouse club. 

Lighting 
Lighting of our music video is another way in which it uses conventions of popular music videos. The lighting used in our music video is bright. It helps the singer stand out throughout the music video, this helps make the video effective. The use of good lighting in our music video helps make it work. A popular music video that uses lighting effectively and on purpose would be Example's Close Enemies music video. The lighting in this music video is dark which fits the genre of music that Example produces, the use of dark light can be seen to fit the name of the song and some of the lyrics. one Particular set of lyrics that fits the lighting used would be "you should keep your friends close by, but keep your enemies closer". The dark lighting shows how them lyrics are effectively used along with the lighting. If its dark you cant see so there fore can keep your enemies closer. 

   

Evaluation Question 2

In this brief video we discuss the effectiveness of the combination of ancillary texts, that being the magazine advert and digipak. I believe that the digipak and magazine advert work well together. The font used in the magazine advert and digipak is effective as they complement each other very well. The fonts on both ancillary texts are easy for people to read and they also stand out due to the colour and respective size. On the digipak we used pictures of different areas of the lead singers face, this is effective as it is original and makes an overall interesting digipak. Which could in turn lead to people buying the product. These particular ancillary texts are effective in general as it is an easy way of advertising the song and indeed the artist, which is another thing that our digipak and magazine advert do successfully.

Evaluation Question 3

 In order for us to do our audience feedback we used many different resources to
 get feedback from a range if audiences. We used survey monkey,wordle,vox pops and youtube to name a few. All of these resources are easy and quick to use in order to get the right results. Getting good audience feedback was crucial in order for us to develop ideas for our music video and to know what we need to do for the music video to fit a specific audience. This audience being fans of electronic songs, mainly people aged 16-25.

Survey Monkey
This resource was used because of the easy nature of making and sending a survey out to people. In order to make a survey using survey monkey you need to add questions that will answer the questions you need answered in order to help you adapt ideas for you video. At the start of this media assignment we used survey monkey to find out what people like in music videos, what their favorite music video is, what music they like etc.
Here are screengrabs of a survey I made for my audience feedback:








Vox Pops
Vox Pops are used in order to obtain audience feedback. They interview focus groups and questions are asnwered that inform us of what they like about something etc. We created a Vox Pops in order to obtain information like this. We asked questions like, "whats your favourite music video", "how often do you watch music videos" to name a few. With a good Vox Pops video you can really get a lot out of them, they are easy and effective to use and throughout the planning stage of making our music video we used one. It is a resource that allows particular groups of people to express their opinions on topics. Using Vox Pops was effective when we were obtaining audience feedback as it was easy and clear to see what people liked etc.

YouTube
This resource was used during the audience research, by getting people to watch our video on YouTube then commenting on the finished product. YouTube is a good resource as it is accessible to a wide range of audiences and in turn will give us a wide range of responses which helps with audience feedback.

Wordle
Wordle's are used to create word clouds which can be used to show what people think of say a video, or what a particular subject made them feel. Throughout our media assignment we used this resource in order to get some audience feedback on our music video. Wordle is an effective resource to use to help with our audience feedback, it is easy to read and obtain responses in order for you to benefit from the results.

Here is a wordle of the feedback from people who watched our music video. It shows what people thought were the best bits and what they thought went well in the video. Audience feedback is crucial when you've created a video as it lets you know what could be improved etc.  As you can see on this Wordle the word "Good" is the biggest which shows that many people thought that was the best way to describe our video. This could influence us in improving the video to make words like "fantastic" and "awesome" come up bigger.