Changed storyboard/Anamatic

Change of idea

We have had to chance our original idea of the music video. Through careful consideration me and my colleague came to the conclusion that if we used the original idea it would be almost the same as the artists music video. So we have created a new idea which will make our music video completely different to the artists.

Weather Forecast for the week of filming

This is the weather forecast for the week beginning 19/11/12. Due to the rain on wednesday we have rescheduled the filming for tomorrow(thursday) and the rest of the week up to saturday.

Treatment

Locations

Music Video Amimatic

This is the animatic for our music video which shows whats going to happen etc. We've put the music on in the background so it fits.

Filming techniques

Tracking shot:
As one of the ways we are going to be filming the music video is doing a tracking shot, I have uploaded a video of how to make a tripod into a track dolly. We have spent good time in researching filming techniques that can be used for the music video. We believe that this filming technique will be very effective based on the idea we have. The idea is to use the tripod like this as it will produce a very good shot that can be very effective in the video. It is also cost efficient as it costs nothing to make.


















Steadicam Shot:
This is another filming technique that we are planning to use for our music video. This particular way of filming will be used in the scene that the singer is walking, singing and being filmed in a steadicam shot. This is very effective as we can get a fluent shot of the singer, without having the un-steady shot we would get if we were to use handheld filming.

Outline of idea for music video

The idea of our music video is simple but effective. The idea of our music video has came down to a tracking shot of the main singer in the video. Due to the songs tempo and steady rhythm, we feel that having it filmed using a tracking shot would be good. Filming the video any other way would not fit the steady rhythm of the song we are doing, and it would make the filming a lot harder. The music video will be based around the original music video, but we will change in many ways, making it our own take on it. The singer will be stationed in a public area, and all of a sudden he gets attacked and knocked unconscious. After being knocked unconscious the singer is filmed making his way back to his home. The plan is to film some of the singers journey home, from a sidewards position. The video video will then be projected on a blank sheet, and we will have the singer in front pretending to walk as if he were actually there. From this the plan is to switch to a shot of the singer in the real world on location, which will be filmed from the front showing him looking dazed and confused. During this "reality scene" we plan on having things going on in the background that are relevant to the songs lyrics. At the end the singer is killed.

Audience Research results

Based on the Vox Pops, Survey and other forms of audience research that we have carried out, we have been given a wide range of feedback which will influence our music video. After doing the audience research we realized that the majority of people we asked tend to watch music videos often. This would possibly be because there are many ways in which they can do so. Whereas if the research was done like 10 years ago that wouldn't have been the case as music videos were a lot harder to find. The audience research that was carried out is very useful for us, as we can feel confident enough that people will be able to watch our music video.

Survey Monkey results- Audience Research

These are our results for the audience research into music videos. we asked what types of music people like to listen to so that we knew which was the most popular to a set audience. As you can see "Rock" is shown to be the most popular due to the fact that the word Rock is a bigger size to the others.

Student Music Video Analysis

CHRISTINA, EMMA & ROB - 'SHADOWS' FINAL VIDEO from Long Road Applied Media Diploma on Vimeo.

this is an excellent example of a well produced music video that has had a though put into it. The lighting that is used in the video is very effective. They have used little lights which give the video a delicate look and makes the blueish color stand out a lot. This music video by a past student is very effective as it uses many different filming techniques and the mise en scene has been used perfectly, making it a brilliant peace of work.

Student Digipak Analysis

This digipak from a student a couple of years ago is a very good example of a successful digipak. The colour of the digipak fits the overall blueish colour that is used in the video which makes the digipak fit the music video. There is an image of a tree on the thrid panel of the digipak, this shows how they have inked as much of the digipak to the music video as they could.



























As well as the digipak being a very good example, the magazine advert that was produced was of a good quality. The font that has been used on the digipak and in fact the advert, really suits the name of the artist. It is a large size which stands out to the person/s looking at it.

Ideas Mood Board

This is as mood board of ideas for our Music Promo Video.

Vox Populi

Vox Populi (Latin)-voice of the people.

Usually the interviewees are shown in public places, and are supposed to be giving spontaneous opinions in a chance encounter.

Vox Pops are often used on news programmes to show 'balance'

'Opinion was divided on the streets...'

Each person is asked the same question, the aim is to get a variety of answers and opinions on any given subject.

Journalists are usually instructed to approach a wide range of people to get varied answers from different points of views.

Picture of a Vox Pops taking place.

This is a comical version of Vox Pops which is really just making fun of the original way they are filmed. It takes the seriousness out of Vox Pops.

Analysis of 3 favourite music videos

This music video is very good, in many different ways. The mise en scene of this music video is very effective. The director of this music video has edited the video to the bet of the song. The artist is seen trowing cards that refer to artists away after each one is said.

This music video has a very effective mise en scene. It is filmed in a dark place which ties with the title of the single "close enemies". This shows how close enemies are dark etc. There is minimal light in the video which also makes the scenery very dark.

Proposal as to how to expand/broaden audience /increase sales

We could expand, broaden audience, increase sales in many different ways.

to expand our ideas we want to think openly about attracting not only fans on the genere of music but to also attract new listners. We have thought about using a wide range of advertisements to reach of to ne people. these could include posting in newspapers, and flyers etc.

Vox Pops practice

In media we practiced filming a Vox Pop video for our audience research.