Case Study-Jamie Thraves

 Director Jamie Thraves made short films at University, he used an award-winning short film as a "calling card" to get a "foot in the door" with the video production company factory films. Began by shooting three very low music videos which cost about £5,000 each.

This is how the process works, a "commissioner" from a record label sends a track to 5-10 directors. The directors then each submit a treatment, this stage is unpaid. The director who has submitted the "best" treatment is then commissioned to make the video. only then will the director be paid the money.

As can be seen for many directors in the businesses it is a precarious existence when their livelihood is essentially dependent on each commission. Jamie Thraves submitted treatments for his 2 best known videos and each was accepted.

Radiohead- Just

£100,000 budget

Shot in three days

Coldplay- The Scientist

This music promo video had a £100,000 budget to be produced. The video was shot in just three days making it a very successful video. He used one line of the song to base the video on.